thewisemarketer.com

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Free website and domain report on thewisemarketer.com

Last Updated: 19th October, 2021 Update Now
Overview

Snoop Summary for thewisemarketer.com

This is a free and comprehensive report about thewisemarketer.com. The domain thewisemarketer.com is currently hosted on a server located in United States with the IP address 104.21.79.244, where USD is the local currency and the local language is English. Thewisemarketer.com has the potential to be earning an estimated $6 USD per day from advertising revenue. If thewisemarketer.com was to be sold it would possibly be worth $4,381 USD (based on the daily revenue potential of the website over a 24 month period). Thewisemarketer.com receives an estimated 2,101 unique visitors every day - a large amount of traffic! This report was last updated 19th October, 2021.

About thewisemarketer.com

Site Preview: thewisemarketer.com thewisemarketer.com
Title: The Wise Marketer
Description: Read the latest news on customer loyalty and reward programs. Comprehensive global research and insights from different sectors for marketing professionals.
Keywords and Tags: general news
Related Terms: reward
Fav Icon:
Age: Over 22 years old
Domain Created: 11th July, 2001
Domain Updated: 16th May, 2019
Domain Expires: 2nd May, 2022
Review

Snoop Score

3/5 (Great!)

Valuation

$4,381 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 274,933
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 2,101
Monthly Visitors: 63,948
Yearly Visitors: 766,865
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $6 USD
Monthly Revenue: $182 USD
Yearly Revenue: $2,186 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: thewisemarketer.com 19
Domain Name: thewisemarketer 15
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 2.55 seconds
Load Time Comparison: Faster than 19% of sites

PageSpeed Insights

Avg. (All Categories) 70
Performance 84
Accessibility 42
Best Practices 87
SEO 92
Progressive Web App 45
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://thewisemarketer.com
Updated: 19th October, 2021

2.11 seconds
First Contentful Paint (FCP)
69%
20%
11%

0.00 seconds
First Input Delay (FID)
99%
1%
0%

Simulate loading on desktop
84

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for thewisemarketer.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Speed Index — 1.1 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 1.1 s
The time taken for the page to become fully interactive.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.035
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Max Potential First Input Delay — 40 ms
Users could experience a delay when interacting with the page.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://thewisemarketer.com/
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Stylesheet
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Stylesheet
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h2
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Stylesheet
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Stylesheet
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h2
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Stylesheet
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h2
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Stylesheet
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h2
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200
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Image
https://thewisemarketer.com/wp-content/uploads/2021/10/Snipp-Omnichannel-Loyalty-Banner-300x250-1.png
h2
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h2
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h2
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Stylesheet
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XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
269.612
7.2
302.74
21.962
328.747
39.139
488.105
117.884
606.007
46.845
661.857
47.038
709.018
7.455
734.9
219.141
954.224
20.598
987.592
131.55
1119.196
16.093
1143.682
28.638
1191.079
11.82
1207.376
8.535
1223.885
10.427
1234.75
12.068
1264.412
10.559
1274.985
21.559
1298.01
20.252
1322.667
63.234
1386.108
5.732
1394.835
7.786
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Eliminate render-blocking resources — Potential savings of 40 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Thewisemarketer.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/formidable/css/formidableforms.css?ver=1633993173
20398
120
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/sassy-social-share/admin/css/sassy-social-share-svg.css?ver=1633993174
35896
120
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Thewisemarketer.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Thewisemarketer.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Thewisemarketer.com should consider minifying JS files.
Reduce unused JavaScript — Potential savings of 26 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/themes/flex-mag/js/scripts.js?ver=1633993174
28306
27094
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 150 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://thewisemarketer.com/
152.079
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Thewisemarketer.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://thewisemarketer.com/
190
https://thewisemarketer.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Thewisemarketer.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 0 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/sassy-social-share/public/js/sassy-social-share-public.js?ver=1633993174
56
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Uses efficient cache policy on static assets — 2 resources found
Thewisemarketer.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.google-analytics.com/analytics.js
7200000
20399
https://thewisemarketer.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
172800000
4704
Avoid chaining critical requests — 16 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Thewisemarketer.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.1 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://thewisemarketer.com/
738.5
8.888
0.919
Unattributable
105.694
2.935
0.15
https://thewisemarketer.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
89.839
62.358
4.914
Minimizes main-thread work — 1.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Style & Layout
382.171
Other
334.69
Script Evaluation
148.046
Rendering
130.266
Parse HTML & CSS
38.78
Script Parsing & Compilation
17.009
Keep request counts low and transfer sizes small — 76 requests • 3,250 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
76
3328121
Image
38
2812775
Font
7
186137
Script
14
171931
Stylesheet
14
129077
Document
1
26766
Other
2
1435
Media
0
0
Third-party
12
252212
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
112961
0
78204
0
40004
0
21043
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.010110020545569
0.0079114015616214
0.0061160872616986
0.0049955019065729
0.00260738059271
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 3 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://thewisemarketer.com/
455
110
https://thewisemarketer.com/
565
66
https://thewisemarketer.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
921
59
Avoid non-composited animations — 219 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
B2B
2
3
4
5
CX
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thewisemarketer.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.0 s
The time taken for the first image or text on the page to be rendered.

Other

First Meaningful Paint — 1.0 s
The time taken for the primary content of the page to be rendered.

Opportunities

Properly size images — Potential savings of 910 KiB
Images can slow down the page's load time. Thewisemarketer.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://thewisemarketer.com/wp-content/uploads/2021/10/Sun-rising-over-frosty-field-1000x600.png
954654
328306
https://thewisemarketer.com/wp-content/uploads/2021/10/Sun-rising-over-frosty-field-300x180.png
108871
79117
https://thewisemarketer.com/wp-content/uploads/2021/09/Arrow-on-Street-300x180.png
113194
68426
https://thewisemarketer.com/wp-content/uploads/2021/10/Christmas-Gift-with-red-bow-300x180.png
106642
64465
https://thewisemarketer.com/wp-content/uploads/2021/09/Clothes-Rack-Outside-300x180.png
100176
60556
https://thewisemarketer.com/wp-content/uploads/2021/10/Abstract-Painting-1000x600.jpg
162778
55979
https://thewisemarketer.com/wp-content/uploads/2021/10/girl-standing-in-front-of-adidas-wall-art-450x270.png
260183
54606
https://thewisemarketer.com/wp-content/uploads/2021/10/US-Dollars-300x180.png
81628
49344
https://thewisemarketer.com/wp-content/uploads/2021/09/AstraZeneca-Vaccine-300x180.png
76251
46094
https://thewisemarketer.com/wp-content/uploads/2021/09/Measuring-the-Suck-300x180.png
73494
44427
https://thewisemarketer.com/wp-content/uploads/2021/10/Calculator-Notebook-and-Pen-in-Yard-450x270.png
162100
34021
https://thewisemarketer.com/wp-content/uploads/2021/09/Happy-Customers-at-Coffee-Shop-300x180.jpg
21935
13260
https://thewisemarketer.com/wp-content/uploads/2021/09/Compass-on-Rocks-300x180.png.webp
16610
12071
https://thewisemarketer.com/wp-content/uploads/2018/12/TWM-weblogo112.png
24429
9149
https://thewisemarketer.com/wp-content/uploads/2021/10/Docked-Airplane-300x180.png.webp
11510
6958
https://thewisemarketer.com/wp-content/uploads/2021/10/Taquero-Mucho-300x180.png.webp
8598
5197
Reduce unused CSS — Potential savings of 88 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Thewisemarketer.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/sassy-social-share/admin/css/sassy-social-share-svg.css?ver=1633993174
35896
35896
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/formidable/css/formidableforms.css?ver=1633993173
20398
20398
https://thewisemarketer.com/wp-includes/css/dist/block-library/style.min.css?ver=5.8.1
11739
11739
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/sassy-social-share/public/css/sassy-social-share-public.css?ver=1633993174
11080
11080
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/themes/flex-mag/style.css?ver=1633993173
14705
10507

Diagnostics

Avoid enormous network payloads — Total size was 3,250 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://thewisemarketer.com/wp-content/uploads/2021/10/Sun-rising-over-frosty-field-1000x600.png
955540
https://thewisemarketer.com/wp-content/uploads/2021/10/girl-standing-in-front-of-adidas-wall-art-450x270.png
261069
https://thewisemarketer.com/wp-content/uploads/2021/10/Abstract-Painting-1000x600.jpg
163649
https://thewisemarketer.com/wp-content/uploads/2021/10/Calculator-Notebook-and-Pen-in-Yard-450x270.png
162976
https://thewisemarketer.com/wp-content/uploads/2021/10/London-East-Side-300x180.png
130786
https://thewisemarketer.com/wp-content/uploads/2021/09/Arrow-on-Street-300x180.png
114080
https://thewisemarketer.com/wp-content/uploads/2021/10/Sun-rising-over-frosty-field-300x180.png
109745
https://thewisemarketer.com/wp-content/uploads/2021/10/Christmas-Gift-with-red-bow-300x180.png
107524
https://thewisemarketer.com/wp-content/uploads/2021/09/Clothes-Rack-Outside-300x180.png
101060
https://thewisemarketer.com/wp-content/uploads/2021/09/Death-of-Cookies-Cheetah_300x250.png
85282
Avoid an excessive DOM size — 1,200 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1200
Maximum DOM Depth
24
Maximum Child Elements
24

Metrics

Largest Contentful Paint — 2.7 s
The timing of the largest text or image that is painted.

Opportunities

Serve images in next-gen formats — Potential savings of 2,236 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://thewisemarketer.com/wp-content/uploads/2021/10/Sun-rising-over-frosty-field-1000x600.png
954654
872270.45
https://thewisemarketer.com/wp-content/uploads/2021/10/girl-standing-in-front-of-adidas-wall-art-450x270.png
260183
230422.35
https://thewisemarketer.com/wp-content/uploads/2021/10/Calculator-Notebook-and-Pen-in-Yard-450x270.png
162100
151297.7
https://thewisemarketer.com/wp-content/uploads/2021/10/London-East-Side-300x180.png
129898
114920.2
https://thewisemarketer.com/wp-content/uploads/2021/09/Arrow-on-Street-300x180.png
113194
102549.1
https://thewisemarketer.com/wp-content/uploads/2021/10/Sun-rising-over-frosty-field-300x180.png
108871
98268.3
https://thewisemarketer.com/wp-content/uploads/2021/10/Christmas-Gift-with-red-bow-300x180.png
106642
95256.35
https://thewisemarketer.com/wp-content/uploads/2021/09/Clothes-Rack-Outside-300x180.png
100176
91190.25
https://thewisemarketer.com/wp-content/uploads/2021/10/US-Dollars-300x180.png
81628
74629.7
https://thewisemarketer.com/wp-content/uploads/2021/09/Death-of-Cookies-Cheetah_300x250.png
84411
72091.7
https://thewisemarketer.com/wp-content/uploads/2021/09/AstraZeneca-Vaccine-300x180.png
76251
71158.25
https://thewisemarketer.com/wp-content/uploads/2021/09/Measuring-the-Suck-300x180.png
73494
67927.55
https://thewisemarketer.com/wp-content/uploads/2021/09/Aldis-reflection-in-puddle-300x180.png
69715
64216.7
https://thewisemarketer.com/wp-content/uploads/2021/10/Snipp-Omnichannel-Loyalty-Banner-300x250-1.png
70278
62187.2
https://thewisemarketer.com/wp-content/uploads/2021/10/Abstract-Painting-1000x600.jpg
162778
60704.5
https://thewisemarketer.com/wp-content/uploads/2018/12/TWM-weblogo112.png
24429
16777.35
https://thewisemarketer.com/wp-content/uploads/2018/12/TWM-weblogo112-1.png
24429
16777.35
https://thewisemarketer.com/wp-content/uploads/2021/10/London-East-Side-80x80.png
16240
14200.65
https://thewisemarketer.com/wp-content/uploads/2021/10/girl-standing-in-front-of-adidas-wall-art-80x80.png
14977
13248.8

Diagnostics

Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/montserrat/v18/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2
4.1010000277311
https://fonts.gstatic.com/s/montserrat/v18/JTURjIg1_i6t8kCHKm45_dJE3gnD_vx3rCs.woff2
2.9110000468791
https://fonts.gstatic.com/s/bitter/v19/rax8HiqOu8IVPmn7f4xpLjpSmw.woff2
3.575999988243
https://fonts.gstatic.com/s/lato/v20/S6uyw4BMUTPHjx4wXiWtFCc.woff2
3.2110000029206
https://fonts.gstatic.com/s/opensans/v26/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVQUwaEQbjA.woff
5.8590001426637
https://fonts.gstatic.com/s/montserrat/v18/JTURjIg1_i6t8kCHKm45_ZpC3gnD_vx3rCs.woff2
4.2499999981374
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://thewisemarketer.com/wp-content/uploads/2021/10/Snipp-Omnichannel-Loyalty-Banner-300x250-1.png
https://thewisemarketer.com/wp-content/uploads/2021/09/Death-of-Cookies-Cheetah_300x250.png
https://thewisemarketer.com/wp-content/uploads/2021/08/FoM21-The-Year-Ahead-Launch-Banners_300x250.gif
https://thewisemarketer.com/wp-content/uploads/2018/12/TWM-weblogo112.png
https://thewisemarketer.com/wp-content/uploads/2017/07/weblogo-small.png
42

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of thewisemarketer.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Thewisemarketer.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
CX

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Names and labels

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
87

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that thewisemarketer.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.6.0
FlexSlider
WordPress
5.8.1
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://thewisemarketer.com/
Allowed
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for thewisemarketer.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thewisemarketer.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
45

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of thewisemarketer.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thewisemarketer.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 69
Performance 45
Accessibility 71
Best Practices 80
SEO 97
Progressive Web App 50
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://thewisemarketer.com
Updated: 19th October, 2021

3.17 seconds
First Contentful Paint (FCP)
43%
29%
28%

0.02 seconds
First Input Delay (FID)
93%
4%
3%

Simulate loading on mobile
45

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for thewisemarketer.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 110 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 120 ms
Users could experience a delay when interacting with the page.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://thewisemarketer.com/
http/1.1
0
19.747999962419
780
0
301
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https://thewisemarketer.com/
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130.98799996078
26782
198487
200
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h2
147.81800005585
161.28000011668
1645
2462
200
text/css
Stylesheet
https://thewisemarketer.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
h2
149.75000009872
167.42500010878
4702
12332
200
application/javascript
Script
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h2
149.93100007996
184.22099994496
20388
114490
200
text/css
Stylesheet
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h2
150.80199996009
176.79900000803
11753
80574
200
text/css
Stylesheet
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h2
151.01599995978
172.9200000409
1168
767
200
text/css
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h2
151.14900004119
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1120
622
200
text/css
Stylesheet
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h2
151.61500009708
175.48800003715
2151
6836
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text/css
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h2
152.054999955
244.52599999495
1280
760
200
text/css
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h2
152.15400001034
177.16199997813
7926
31329
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text/css
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h2
152.30399998836
228.49599993788
14691
75534
200
text/css
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h2
152.39299996756
267.66499993391
8520
63393
200
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h2
152.55300002173
178.56299993582
11094
36853
200
text/css
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h2
152.65500009991
196.63599994965
35888
113179
200
text/css
Stylesheet
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h2
152.92500006035
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3335
55265
200
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h2
182.33400001191
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24429
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h2
182.47899995185
203.51199992001
25310
24429
200
image/png
Image
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h2
182.55600007251
356.91400012001
71151
70278
200
image/png
Image
https://thewisemarketer.com/wp-content/uploads/2021/09/Death-of-Cookies-Cheetah_300x250.png
h2
182.62899992988
207.24499993958
85302
84411
200
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Image
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h2
182.70800006576
291.22400004417
28653
27776
200
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Image
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h2
182.79400002211
204.31900001131
11152
10267
200
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h2
208.85000005364
234.0939999558
3442
6209
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Script
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h2
208.97800009698
233.54699998163
15943
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Script
https://thewisemarketer.com/wp-includes/js/wp-embed.min.js?ver=5.8.1
h2
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1607
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h2
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text/javascript
Script
https://www.google-analytics.com/j/collect?v=1&_v=j93&a=236390200&t=pageview&_s=1&dl=https%3A%2F%2Fthewisemarketer.com%2F&ul=en-us&de=UTF-8&dt=Customer%20Loyalty%20News%20%7C%20Reward%20Programs%20Research%20%26%20Insights&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=YEBAAEABAAAAAC~&jid=698689894&gjid=104609091&cid=144642746.1634629138&tid=UA-91572036-1&_gid=446781583.1634629138&_r=1&gtm=2wgad0WF9MS9Z&z=1045005130
h2
994.22800005414
997.59900011122
644
1
200
text/plain
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
168.895
8.991
203.144
23.738
235.021
33.895
305.864
5.383
311.26
106.47
426.453
33.471
465.174
125.522
603.636
43.099
650.611
40.789
694.892
30.853
727.109
27.93
759.099
8.492
770.825
16.885
788.405
14.17
807.671
6.112
826.585
11.598
838.923
5.417
849.933
9.273
861.021
23.01
885.477
7.739
896.593
38.511
936.911
8.122
945.049
18.146
964.034
17.986
992.85
30.852
1082.101
6.963
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Properly size images
Images can slow down the page's load time. Thewisemarketer.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Thewisemarketer.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Thewisemarketer.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Thewisemarketer.com should consider minifying JS files.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 110 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://thewisemarketer.com/
111.62
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Thewisemarketer.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://thewisemarketer.com/
630
https://thewisemarketer.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Thewisemarketer.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 0 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/sassy-social-share/public/js/sassy-social-share-public.js?ver=1633993174
56
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Uses efficient cache policy on static assets — 2 resources found
Thewisemarketer.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.google-analytics.com/analytics.js
7200000
20399
https://thewisemarketer.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
172800000
4702
Avoid chaining critical requests — 16 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Thewisemarketer.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.7 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://thewisemarketer.com/
2164.66
27.732
4.988
https://thewisemarketer.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
501.672
319.092
15.624
Unattributable
358.572
10.856
0.644
https://www.google-analytics.com/analytics.js
131.364
116.708
4.56
https://www.googletagmanager.com/gtm.js?id=GTM-WF9MS9Z
117.132
102.972
8.804
https://thewisemarketer.com/wp-includes/js/jquery/jquery.min.js?ver=3.6.0
65.556
53.48
6.804
Keep request counts low and transfer sizes small — 70 requests • 4,029 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
70
4125547
Image
33
3628533
Script
14
171989
Font
6
167800
Stylesheet
14
129019
Document
1
26782
Other
2
1424
Media
0
0
Third-party
11
233827
Minimize third-party usage — Third-party code blocked the main thread for 80 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
21043
61.296
40004
19.436
94577
0
78203
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.00037270100911458
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 15 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://thewisemarketer.com/
1559
251
https://thewisemarketer.com/
1279
213
https://thewisemarketer.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
3455
136
https://www.google-analytics.com/analytics.js
7481
123
https://thewisemarketer.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
3360
95
https://thewisemarketer.com/
1810
86
https://thewisemarketer.com/
1896
82
https://thewisemarketer.com/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js
5922
77
https://thewisemarketer.com/
630
73
https://www.googletagmanager.com/gtm.js?id=GTM-WF9MS9Z
6479
72
https://thewisemarketer.com/wp-includes/js/jquery/jquery.min.js?ver=3.6.0
5760
68
https://thewisemarketer.com/
1492
67
https://thewisemarketer.com/
1978
62
https://thewisemarketer.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2
5310
57
https://thewisemarketer.com/
2040
56
Avoid non-composited animations — 128 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
2
3
4
5
CX
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thewisemarketer.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Speed Index — 4.1 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 7.2 s
The time taken for the page to become fully interactive.

Opportunities

Eliminate render-blocking resources — Potential savings of 600 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Thewisemarketer.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/formidable/css/formidableforms.css?ver=1633993173
20388
450
https://thewisemarketer.com/wp-includes/css/dist/block-library/style.min.css?ver=5.8.1
11753
150
https://thewisemarketer.com/wp-content/cache/min/1/font-awesome/4.7.0/css/font-awesome.css?ver=1633993173
7926
150
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/themes/flex-mag/style.css?ver=1633993173
14691
450
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/themes/flex-mag/css/media-queries.css?ver=1633993174
8520
150
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/sassy-social-share/public/css/sassy-social-share-public.css?ver=1633993174
11094
150
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/sassy-social-share/admin/css/sassy-social-share-svg.css?ver=1633993174
35888
600
Reduce unused JavaScript — Potential savings of 26 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/themes/flex-mag/js/scripts.js?ver=1633993174
28310
27098

Diagnostics

Avoid an excessive DOM size — 1,200 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1200
Maximum DOM Depth
24
Maximum Child Elements
24
Minimize main-thread work — 3.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Style & Layout
1099.612
Other
1014.264
Script Evaluation
686.04
Rendering
493.024
Parse HTML & CSS
172.092
Script Parsing & Compilation
62.808

Metrics

First Contentful Paint — 4.1 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 18.6 s
The timing of the largest text or image that is painted.
Cumulative Layout Shift — 1
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First Meaningful Paint — 4.1 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 8455.5 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Reduce unused CSS — Potential savings of 88 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Thewisemarketer.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/sassy-social-share/admin/css/sassy-social-share-svg.css?ver=1633993174
35888
35888
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/formidable/css/formidableforms.css?ver=1633993173
20388
20388
https://thewisemarketer.com/wp-includes/css/dist/block-library/style.min.css?ver=5.8.1
11753
11753
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/plugins/sassy-social-share/public/css/sassy-social-share-public.css?ver=1633993174
11094
11094
https://thewisemarketer.com/wp-content/cache/min/1/wp-content/themes/flex-mag/style.css?ver=1633993173
14691
11058
Serve images in next-gen formats — Potential savings of 2,988 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://thewisemarketer.com/wp-content/uploads/2021/10/girl-standing-in-front-of-adidas-wall-art-1000x600.png
1142706
1022238.65
https://thewisemarketer.com/wp-content/uploads/2021/10/Sun-rising-over-frosty-field-1000x600.png
954654
872270.45
https://thewisemarketer.com/wp-content/uploads/2021/10/Calculator-Notebook-and-Pen-in-Yard-1000x600.png
624295
593059.8
https://thewisemarketer.com/wp-content/uploads/2021/09/Death-of-Cookies-Cheetah_300x250.png
84411
72091.7
https://thewisemarketer.com/wp-content/uploads/2021/10/Snipp-Omnichannel-Loyalty-Banner-300x250-1.png
70278
62187.2
https://thewisemarketer.com/wp-content/uploads/2021/10/Abstract-Painting-1000x600.jpg
162778
60704.5
https://thewisemarketer.com/wp-content/uploads/2021/10/London-East-Side-150x150.png
54826
48343.5
https://thewisemarketer.com/wp-content/uploads/2021/09/Clothes-Rack-Outside-150x150.png
48743
43529
https://thewisemarketer.com/wp-content/uploads/2021/09/Arrow-on-Street-150x150.png
48086
43274.85
https://thewisemarketer.com/wp-content/uploads/2021/10/Sun-rising-over-frosty-field-150x150.png
47390
42643.85
https://thewisemarketer.com/wp-content/uploads/2021/10/Christmas-Gift-with-red-bow-150x150.png
46341
40720.65
https://thewisemarketer.com/wp-content/uploads/2021/10/US-Dollars-150x150.png
42329
38206.1
https://thewisemarketer.com/wp-content/uploads/2021/09/AstraZeneca-Vaccine-150x150.png
36690
33620.35
https://thewisemarketer.com/wp-content/uploads/2021/09/Measuring-the-Suck-150x150.png
29350
27020.15
https://thewisemarketer.com/wp-content/uploads/2021/09/Aldis-reflection-in-puddle-150x150.png
28839
26617.05
https://thewisemarketer.com/wp-content/uploads/2018/12/TWM-weblogo112.png
24429
16777.35
https://thewisemarketer.com/wp-content/uploads/2018/12/TWM-weblogo112-1.png
24429
16777.35

Diagnostics

Avoid enormous network payloads — Total size was 4,029 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://thewisemarketer.com/wp-content/uploads/2021/10/girl-standing-in-front-of-adidas-wall-art-1000x600.png
1143603
https://thewisemarketer.com/wp-content/uploads/2021/10/Sun-rising-over-frosty-field-1000x600.png
955540
https://thewisemarketer.com/wp-content/uploads/2021/10/Calculator-Notebook-and-Pen-in-Yard-1000x600.png
625189
https://thewisemarketer.com/wp-content/uploads/2021/10/Abstract-Painting-1000x600.jpg
163673
https://thewisemarketer.com/wp-content/uploads/2021/09/Death-of-Cookies-Cheetah_300x250.png
85302
https://netdna.bootstrapcdn.com/font-awesome/4.7.0/fonts/fontawesome-webfont.woff2?v=4.7.0
78203
https://thewisemarketer.com/wp-content/uploads/2021/10/Snipp-Omnichannel-Loyalty-Banner-300x250-1.png
71151
https://thewisemarketer.com/wp-content/uploads/2021/10/London-East-Side-150x150.png
55701
https://thewisemarketer.com/wp-content/uploads/2021/09/Clothes-Rack-Outside-150x150.png
49624
https://thewisemarketer.com/wp-content/uploads/2021/09/Arrow-on-Street-150x150.png
48961
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/montserrat/v18/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2
3.9049999322742
https://fonts.gstatic.com/s/bitter/v19/rax8HiqOu8IVPmn7f4xpLjpSmw.woff2
3.4300000406802
https://fonts.gstatic.com/s/montserrat/v18/JTURjIg1_i6t8kCHKm45_dJE3gnD_vx3rCs.woff2
5.1859999075532
https://fonts.gstatic.com/s/opensans/v26/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVIUx6EQ.woff2
4.5119998976588
https://fonts.gstatic.com/s/montserrat/v18/JTURjIg1_i6t8kCHKm45_ZpC3gnD_vx3rCs.woff2
2.8780000284314
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://thewisemarketer.com/wp-content/uploads/2018/12/TWM-weblogo112-1.png
https://thewisemarketer.com/wp-content/uploads/2017/07/weblogo-small.png
71

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of thewisemarketer.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Thewisemarketer.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
CX

Names and labels

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
80

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that thewisemarketer.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.6.0
FlexSlider
WordPress
5.8.1
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://thewisemarketer.com/
Allowed

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: the server responded with a status of 404 (Not Found)
Failed to load resource: the server responded with a status of 404 (Not Found)
Failed to load resource: the server responded with a status of 404 (Not Found)
97

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for thewisemarketer.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thewisemarketer.com on mobile screens.
Document uses legible font sizes — 91.5% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
span.side-list-cat
3.34%
10.4px
.foot-menu .menu li a
0.76%
11.2px
span.feat-cat
0.76%
10.4px
.foot-copy p
0.45%
11.2px
0.29%
10px
html, body, div, span, applet, object, iframe, h1, h2, h3, h4, h5, h6, p, blockquote, pre, a, abbr, acronym, address, big, cite, code, del, dfn, em, img, ins, kbd, q, s, samp, small, strike, strong, sub, sup, tt, var, b, u, i, center, dl, dt, dd, ol, ul, li, fieldset, form, label, legend, table, caption, tbody, tfoot, thead, tr, th, td, article, aside, canvas, details, embed, figure, figcaption, footer, header, hgroup, menu, nav, output, ruby, section, summary, time, mark, audio, video
0.29%
11.2px
0.18%
10px
0.17%
10px
0.16%
10px
0.15%
10px
0.14%
10px
0.12%
10px
0.12%
10px
0.12%
10px
0.11%
10px
0.11%
10px
0.11%
10px
0.10%
10px
0.10%
10px
0.10%
10px
0.09%
10px
0.09%
10px
0.09%
10px
0.09%
10px
0.08%
10px
0.08%
10px
0.28%
< 12px
91.50%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 59% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
59x14
89x14
77x14
CX
28x20
75x20
71x20
95x20
81x20
72x20
51x20
73x20
62x20
62x20
67x20
67x20
119x20
87x20
97x20
82x20
49x20
49x20
59x20
87x20
67x20
51x20
73x20

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
50

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of thewisemarketer.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thewisemarketer.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 104.21.79.244
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Cloudflare, Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
GoDaddy.com, LLC 23.6.68.27
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: sni.cloudflaressl.com
Issued By: Cloudflare Inc ECC CA-3
Valid From: 7th July, 2021
Valid To: 6th July, 2022
Subject: CN = sni.cloudflaressl.com
O = Cloudflare, Inc.
L = San Francisco
S = US
Hash: c959965e
Issuer: CN = Cloudflare Inc ECC CA-3
O = Cloudflare, Inc.
S = US
Version: 2
Serial Number: 11882231788215910559075634376676324778
Serial Number (Hex): 08F06F41FDF17E8A9C0A604891B5B5AA
Valid From: 7th July, 2024
Valid To: 6th July, 2024
Signature Algorithm (Short Name): ecdsa-with-SHA256
Signature Algorithm (Long Name): ecdsa-with-SHA256
Authority Key Identifier: keyid:A5:CE:37:EA:EB:B0:75:0E:94:67:88:B4:45:FA:D9:24:10:87:96:1F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/CloudflareIncECCCA-3.crl

Full Name:
URI:http://crl4.digicert.com/CloudflareIncECCCA-3.crl

Certificate Policies: Policy: 2.23.140.1.2.2
CPS: http://www.digicert.com/CPS

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/CloudflareIncECCCA-3.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 46:A5:55:EB:75:FA:91:20:30:B5:A2:89:69:F4:F3:7D:
11:2C:41:74:BE:FD:49:B8:85:AB:F2:FC:70:FE:6D:47
Timestamp : Jul 7 16:06:38.062 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:5E:09:60:7B:2A:6A:5D:FC:AF:A7:78:E6:
4D:CA:69:F8:83:66:BB:1B:49:86:B6:90:17:96:6C:18:
A2:56:10:BD:02:20:4C:C5:06:E6:B4:C5:75:E9:4D:B4:
D0:C3:AC:66:E8:B9:DC:21:AE:DA:2C:E7:83:60:97:3D:
4A:72:C9:C7:19:6E
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 51:A3:B0:F5:FD:01:79:9C:56:6D:B8:37:78:8F:0C:A4:
7A:CC:1B:27:CB:F7:9E:88:42:9A:0D:FE:D4:8B:05:E5
Timestamp : Jul 7 16:06:38.079 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:63:FD:8A:71:39:03:D3:5C:B1:1A:E1:50:
A9:3C:FA:F5:A9:4F:2B:B0:F4:1E:CA:F9:73:6C:E9:70:
84:F0:2A:07:02:20:68:D9:43:2C:09:92:13:03:43:59:
77:8C:ED:C3:2A:A8:A8:89:1B:01:21:46:57:39:4C:DE:
70:55:78:57:33:42
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 41:C8:CA:B1:DF:22:46:4A:10:C6:A1:3A:09:42:87:5E:
4E:31:8B:1B:03:EB:EB:4B:C7:68:F0:90:62:96:06:F6
Timestamp : Jul 7 16:06:38.021 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:11:4A:4B:15:A3:1E:3F:6A:58:D9:5D:E5:
84:F5:19:44:A4:FB:67:0F:3E:46:A5:38:27:7F:1F:54:
84:84:49:E7:02:21:00:D1:23:59:99:F4:A0:BC:ED:0E:
BF:2B:DD:84:23:F2:36:31:E3:83:F7:06:EA:7C:87:49:
8D:A8:B4:33:30:1C:4F
Key Usage: Digital Signature
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.thewisemarketer.com
DNS:thewisemarketer.com
DNS:sni.cloudflaressl.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 19th October, 2021
Content-Type: text/html; charset=UTF-8
cache-control: max-age=0
expires: 19th October, 2021
Server: cloudflare
Connection: keep-alive
vary: Accept-Encoding,User-Agent
last-modified: 19th October, 2021
CF-Cache-Status: DYNAMIC
Expect-CT: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
Report-To: {"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v3?s=HlMS5vTXfULnvnJ7u1nBs6K4XkAvzIc3DPNKc0JWe6F5KrgtgzUiuQZRwEVFn4xl3ZUH7Xo5lyMSfIEDWN9ePkNsDnGEd%2F5ru8StcF25KFGYh5L90CfXLj2LvV6IfP8DLoeG01FJ"}],"group":"cf-nel","max_age":604800}
NEL: {"success_fraction":0,"report_to":"cf-nel","max_age":604800}
CF-RAY: 6a0858d4dfb517f1-EWR
alt-svc: h3=":443"; ma=86400, h3-29=":443"; ma=86400, h3-28=":443"; ma=86400, h3-27=":443"; ma=86400

Whois Lookup

Created: 11th July, 2001
Changed: 16th May, 2019
Expires: 2nd May, 2022
Registrar: GoDaddy.com, LLC
Status: clientTransferProhibited
clientUpdateProhibited
clientRenewProhibited
clientDeleteProhibited
Nameservers: archer.ns.cloudflare.com
stella.ns.cloudflare.com
Owner Name: Registration Private
Owner Organization: Domains By Proxy, LLC
Owner Street: DomainsByProxy.com
2155 E Warner Rd
Owner Post Code: 85284
Owner City: Tempe
Owner State: Arizona
Owner Country: US
Owner Phone: +1.4806242599
Owner Email: thewisemarketer.com@domainsbyproxy.com
Admin Name: Registration Private
Admin Organization: Domains By Proxy, LLC
Admin Street: DomainsByProxy.com
2155 E Warner Rd
Admin Post Code: 85284
Admin City: Tempe
Admin State: Arizona
Admin Country: US
Admin Phone: +1.4806242599
Admin Email: thewisemarketer.com@domainsbyproxy.com
Tech Name: Registration Private
Tech Organization: Domains By Proxy, LLC
Tech Street: DomainsByProxy.com
2155 E Warner Rd
Tech Post Code: 85284
Tech City: Tempe
Tech State: Arizona
Tech Country: US
Tech Phone: +1.4806242599
Tech Email: thewisemarketer.com@domainsbyproxy.com
Full Whois: Domain Name: thewisemarketer.com
Registry Domain ID: 74895632_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2019-05-16T01:18:06Z
Creation Date: 2001-07-11T09:30:34Z
Registrar Registration Expiration Date: 2022-05-02T02:29:10Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Registry Registrant ID: Not Available From Registry
Registrant Name: Registration Private
Registrant Organization: Domains By Proxy, LLC
Registrant Street: DomainsByProxy.com
Registrant Street: 2155 E Warner Rd
Registrant City: Tempe
Registrant State/Province: Arizona
Registrant Postal Code: 85284
Registrant Country: US
Registrant Phone: +1.4806242599
Registrant Phone Ext:
Registrant Fax: +1.4806242598
Registrant Fax Ext:
Registrant Email: thewisemarketer.com@domainsbyproxy.com
Registry Tech ID: Not Available From Registry
Tech Name: Registration Private
Tech Organization: Domains By Proxy, LLC
Tech Street: DomainsByProxy.com
Tech Street: 2155 E Warner Rd
Tech City: Tempe
Tech State/Province: Arizona
Tech Postal Code: 85284
Tech Country: US
Tech Phone: +1.4806242599
Tech Phone Ext:
Tech Fax: +1.4806242598
Tech Fax Ext:
Tech Email: thewisemarketer.com@domainsbyproxy.com
Registry Admin ID: Not Available From Registry
Admin Name: Registration Private
Admin Organization: Domains By Proxy, LLC
Admin Street: DomainsByProxy.com
Admin Street: 2155 E Warner Rd
Admin City: Tempe
Admin State/Province: Arizona
Admin Postal Code: 85284
Admin Country: US
Admin Phone: +1.4806242599
Admin Phone Ext:
Admin Fax: +1.4806242598
Admin Fax Ext:
Admin Email: thewisemarketer.com@domainsbyproxy.com
Name Server: ARCHER.NS.CLOUDFLARE.COM
Name Server: STELLA.NS.CLOUDFLARE.COM
DNSSEC: signedDelegation
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-10-19T07:38:29Z <<<
For more information on Whois status codes, please visit https://icann.org/epp

TERMS OF USE: The data contained in this registrar's Whois database, while believed by the
registrar to be reliable, is provided "as is" with no guarantee or warranties regarding its
accuracy. This information is provided for the sole purpose of assisting you in obtaining
information about domain name registration records. Any use of this data for any other purpose
is expressly forbidden without the prior written permission of this registrar. By submitting
an inquiry, you agree to these terms and limitations of warranty. In particular, you agree not
to use this data to allow, enable, or otherwise support the dissemination or collection of this
data, in part or in its entirety, for any purpose, such as transmission by e-mail, telephone,
postal mail, facsimile or other means of mass unsolicited, commercial advertising or solicitations
of any kind, including spam. You further agree not to use this data to enable high volume, automated
or robotic electronic processes designed to collect or compile this data for any purpose, including
mining this data for your own personal or commercial purposes. Failure to comply with these terms
may result in termination of access to the Whois database. These terms may be subject to modification
at any time without notice.

Nameservers

Name IP Address
archer.ns.cloudflare.com 172.64.35.136
stella.ns.cloudflare.com 172.64.34.154
Related

Subdomains

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Domain Valuation Snoop Score
0/5
0/5
0/5
$980 USD 2/5
0/5

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